How to Build a Musician Website: The Complete UK Guide

Over 70% of wedding enquiries now come from mobile. Couples are browsing on their phones between meetings, on the sofa, in the car. If your website isn't fast, professional, and mobile-optimised, you're losing bookings before they've even started.

A musician website isn't just a digital business card — it's your most powerful sales tool. Done right, it works for you 24/7: showcasing your talent, building trust, and converting visitors into enquiries without you having to lift a finger.

This guide covers everything you need to build a musician website that books gigs.

Step 1: Choose Your Platform

You don't need to hire a developer. For most musicians, a website builder is the right choice — affordable, fast to set up, and professional looking without any technical knowledge.

The Main Options

Squarespace (from £13/month) The go-to for musicians who want a beautiful, polished website quickly. Excellent templates, built-in audio player, easy video embedding, and solid mobile performance. The all-in-one pricing includes hosting and basic analytics. Recommended for musicians who prioritise aesthetics and simplicity.

Wix (from £13/month) More flexible than Squarespace — you can drag and drop anything anywhere, which is a double-edged sword. Also has a good App Market with music-specific tools. Good choice if you want more control over layout. The free plan exists but includes Wix branding, which looks unprofessional for a booking-focused site.

WordPress (hosting from £3/month) The most powerful option, but it requires more technical effort. WordPress runs a huge percentage of the internet, and it's unbeatable for SEO and flexibility. Worth considering if you're comfortable with a learning curve or can get help setting it up. Good hosting providers include SiteGround, Kinsta, and WP Engine.

Bandzoogle (from £8.29/month) Built specifically for musicians. Includes a built-in music player, mailing list, and even an online store for selling music. Slightly less polished design-wise than Squarespace, but the music-specific features are excellent.

Get a .co.uk Domain

Whatever platform you use, get a proper domain. A .co.uk domain costs around £10 per year and is the recommended choice for UK-based musicians — it signals professionalism and local relevance to both search engines and potential clients.

Register it via Namecheap, 123-reg, or directly through your website platform.

Step 2: Plan Your Essential Pages

A musician website doesn't need to be complicated. Six to eight well-crafted pages will outperform a sprawling site that's half-finished.

Home

Your homepage has one job: make someone want to hear more and then get in touch. It should include:

• A bold, attention-grabbing headline (your act name + what you do)
• Your demo video or an embedded audio clip
• A brief description of your act and the events you perform at
• 2–3 standout testimonials
• A prominent enquiry button

Keep it clean. Resist the urge to put everything here — the homepage is the trailer, not the full film.

About

This is where couples and event organisers decide whether they like you as a person. Don't write in the third person — first person is warmer and more relatable. Cover:

• Your background and musical journey
• Your experience (types of events, venues played)
• What makes your act different
• A friendly photo of you (not performing — just you)

Portfolio / Media

The heart of your website. This is where you prove your talent. Include:

• Main showreel — a professionally filmed 2–3 minute performance video. This is the most important asset on your entire site.
• Song/set clips — 60–90 second clips of individual performances
• Live event photos — 15–25 professional images from real events
• Audio samples — SoundCloud or Spotify embeds for studio recordings

Embed audio and video rather than uploading raw files. YouTube for video (helps SEO), SoundCloud or Spotify for audio. Embedded players load faster and are more reliable than hosted files.

Genre & Setlist Pages

If you cover multiple genres or offer different packages (e.g., acoustic ceremony set, full band evening entertainment), create separate pages or sections for each. This is excellent for SEO — "acoustic wedding musician Yorkshire" and "jazz band for hire London" are specific searches that people make, and dedicated pages help you rank for them.

Include sample setlists. Couples want to see what songs you play before they enquire. A searchable or categorised setlist (by era, genre, or mood) shows professionalism and saves everyone time.

Pricing

You don't have to list exact prices, but give people a starting point. "Packages from £X" removes the awkward guessing game and helps couples self-qualify. Consider showing:

• Package names and what each includes
• Starting prices or price ranges
• Any travel surcharges
• A note that bespoke quotes are available

Transparency builds trust and reduces time-wasting enquiries from people whose budget doesn't match your rates.

Testimonials

A dedicated testimonials page matters. Social proof is enormously persuasive — couples want reassurance that other people have booked you and had a great time. Aim for at least 15 reviews, and scatter a handful throughout other pages too (on your homepage, at the bottom of your pricing page, etc.).

The best testimonials are specific: "When the band launched into Mr Brightside at 9pm, every single guest was on their feet" converts better than "great band, highly recommend."

Contact

Make it simple. Name, email, event date, type of event, and a message box. That's it. Don't add 15 required fields — you'll lose people before they submit.

Include your response time expectation ("We aim to reply within 24 hours") and your preferred contact method. If you're active on WhatsApp or want to take calls, say so.

FAQ

A good FAQ page handles the most common pre-enquiry questions and saves you time on repetitive emails. Include questions like:

• How far in advance should I book?
• Do you take requests?
• How long do you perform for?
• Do you require a sound system or bring your own?
• What happens if someone is ill on the day?

FAQs also have an SEO benefit — they often rank for conversational searches.

Step 3: Create Your Showreel (Non-Negotiable)

Nothing converts a website visitor into an enquiry faster than a great showreel. If you don't have one, getting one filmed is your single most important task.

What Makes a Good Showreel

• Length: 2–3 minutes maximum
• Filmed at a real event: Live event footage is far more persuasive than studio recordings
• Multiple songs: Show variety — up-tempo and slower pieces
• Good audio: Either a live recording mixed with audience ambience, or a direct feed. Poor audio kills a great performance
• Good lighting: Modern venues with decent lighting will look fine on a modern camera. Avoid dark, murky footage
• Engaging editing: Keep cuts dynamic. Static camera for the whole video is boring

Budget £200–£500 for a professional videographer to film you at a gig. It's the highest-ROI investment you'll make in your website.

Upload the showreel to YouTube (never autoplay from your server — it slows down your page), then embed it on your homepage and portfolio page.

Step 4: Sort Your Local SEO

A beautiful website nobody finds is useless. Local SEO ensures couples searching "wedding musician near me" or "jazz band for hire [city]" can actually find you.

Google Business Profile (Free)

Set up and fully complete your Google Business Profile. This is the business listing that appears in Google Maps and the local results section. It's free, and it's often the first thing a potential client sees before they even reach your website.

Add:

• Your full business name and category
• Service area (the counties and regions you cover)
• Photos and your showreel link
• Opening hours for enquiries
• Links to your website
• Request reviews from every client

On-Page SEO Basics

• Include your location and genre in page titles and headings: "Wedding Musician in Bristol | Acoustic and Jazz Sets"
• Write unique, descriptive content on each page — Google rewards genuine content
• Compress all images before uploading (TinyPNG is free and takes seconds)
• Make sure your site loads quickly on mobile — use a platform's built-in performance tools or Google PageSpeed Insights to check

Location Pages

If you cover multiple areas, create dedicated pages for each one. A page titled "Wedding Musician in Manchester" with content about performing in that area will rank better than a generic "Areas Covered" page.

Step 5: GDPR Compliance

In the UK, GDPR compliance is a legal requirement for any website that collects personal data — which includes your contact form. You need two things:

Cookie Banner: If your website uses analytics (Google Analytics, etc.) or third-party embeds (YouTube, Spotify), you need a cookie consent banner. Most website platforms include this functionality built in.

Privacy Policy: A page explaining what data you collect, why you collect it, how long you keep it, and how people can request its deletion. Free privacy policy generators exist (Termly, iubenda), or your website platform may provide a template.

Don't skip this. ICO complaints are increasingly common, and having a proper privacy policy is a simple way to demonstrate professionalism.

Step 6: Make It Mobile-First

Over 70% of wedding enquiries come from mobile. This isn't a nice-to-have — it's the primary way couples find and evaluate musicians.

Check your website on a phone before you publish. Ask yourself:

• Does the page load within 3 seconds on mobile data?
• Is the text readable without pinching and zooming?
• Can you tap the contact button with one thumb?
• Does the video embed work on iOS and Android?
• Do the navigation menus function correctly on a touchscreen?

All the major website platforms optimise for mobile by default, but always check manually — especially after adding custom embeds or plugins.

Step 7: Connect Your Profiles

Your website is the hub. Everything else — social media, directories, streaming platforms — should point back to it.

• Link your SoundCloud or Spotify for Artists profile to your website (and vice versa)
• Add your website URL to your Instagram and Facebook bios
• Include your website on every directory listing (FolkAir, Hitched, Bridebook, Alive Network, etc.)
• Link your YouTube channel in the footer or media page

Consistent links across the web improve your domain authority and help you rank higher in search results.

Summary: Your Musician Website Checklist

• Platform chosen and domain registered (.co.uk, ~£10/year)
• Essential pages: Home, About, Portfolio/Media, Genres & Setlists, Pricing, Testimonials, Contact, FAQ
• Showreel filmed and uploaded to YouTube, embedded on site
• SoundCloud/Spotify audio embeds added
• Sample setlists published
• Google Business Profile set up and completed
• Location-specific keywords in page titles and headings
• Cookie banner and privacy policy in place (GDPR)
• Site tested and performing on mobile
• Social media profiles linked to website

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Ready to get found by couples and event organisers across the UK? Join FolkAir free → Create your profile, upload your showreel, and start receiving enquiries from people actively searching for musicians like you.