Question 1

How much should I charge as a wedding planner?

Accepted Answer

Pricing varies depending on your experience, location, and the type of event. Our pricing guides for wedding planners break down typical UK rates and help you calculate a competitive fee that covers your costs and earns a fair profit.

Question 2

Do I need a contract as a wedding planner?

Accepted Answer

Yes, always use a written contract. It protects both you and your client by clearly setting out the scope of work, payment terms, cancellation policy, and liability. We have contract guides specifically for wedding planners.

Question 3

How do I get more bookings as a wedding planner?

Accepted Answer

Focus on building a strong portfolio, collecting reviews from past clients, listing on platforms like FolkAir, and networking with other event professionals. Our marketing guides cover proven strategies for wedding planners.

Question 4

What insurance do wedding planners need?

Accepted Answer

Most wedding planners need public liability insurance as a minimum. Depending on your specialism, you may also need professional indemnity insurance and equipment cover. Many venues require proof of insurance before allowing you to work.

Question 5

How far in advance do people book wedding planners?

Accepted Answer

For weddings, clients typically book 6–12 months ahead. Corporate events can be shorter notice, from 2 weeks to 3 months. It's a good idea to have your availability and pricing ready so you can respond quickly to enquiries.

Question 6

Should I charge a deposit?

Accepted Answer

Yes. Most wedding planners ask for a 25–50% deposit to secure the date, with the balance due before or on the day of the event. This protects you from late cancellations and no-shows.

Question 7

How do I handle cancellations?

Accepted Answer

Include a clear cancellation policy in your contract. A common approach is to keep the deposit if the client cancels, with a sliding scale for late cancellations (e.g. full fee if cancelled within 14 days of the event).

Question 8

What should I include on my website?

Accepted Answer

At a minimum, include your services, pricing (or starting-from prices), a portfolio or gallery, testimonials, and a clear way to get in touch. Make sure your site is mobile-friendly — most event enquiries come from phones.

Question 9

Is it worth listing on FolkAir?

Accepted Answer

FolkAir is a growing events marketplace connecting wedding planners with couples and event planners across the UK. It's free to create a profile and can be a great source of new bookings alongside your own marketing.

Question 10

Where can I find free guides for wedding planners?

Accepted Answer

Right here on folk.guide! We publish free, in-depth guides on pricing, contracts, marketing and more — all written specifically for wedding planners and other UK event professionals.

💍 Wedding Planners — Resources & Guides

Guides for Wedding Planners

Wedding Planning Checklist: 18 Months to the Big Day

How to Become a Wedding Planner

Wedding Planner Pricing Guide

Wedding Planner Contract Template

Day-of Coordination vs Full Planning

Vendor Management Guide

Tax Guide for Wedding Planners

Insurance Guide for Wedding Planners

How to Build a Wedding Planner Website That Attracts Premium Clients

Social Media Marketing for Wedding Planners: The Complete UK Guide (2025–2026)

Client Management for Wedding Planners: The Complete Professional Guide

Outdoor Wedding Planning Guide: Contingency, Logistics & Weatherproofing for UK Weddings

Frequently Asked Questions

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